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"简化应用程序才是真正困难的工作。在每一页里,我们逐一数出用户实现目标需要进行的操作次数。"

如何为丑陋的Craigslist制作出精美的移动App?Mokriya创始人详述背后故事 |PingWest

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"the notion of a product mantra: a clear, concise description of your product. Critically, it must be specific enough to disagree with."

A Truly Ambitious Product Idea: Making Stuff for People « Boxes and Arrows

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"As a slight addendum, online sharing largely fills seven needs, nearly all of which are fairly well served at this point: Conversational : Facebook
Organizational : also Facebook, but perhaps room for a competitor here
Transactional : Snapchat
Broadcast : Twitter
Curation : Pinterest
Artistic : Instagram
Inspirational : still seems fragmented amongst blogs, although Medium is a great start in terms of written text"

Vine™ has a wall to climb — The Facebook — Medium

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"Second, Mint focused on making the user do almost no work at all, by automatically editing and categorizing their data, reducing the number of fields in their signup form, and giving them immediate gratification as soon as they possibly could. We completely sucked at all of that. Instead, I prioritized trying to build tools that would eventually help people change their financial behavior for the better, which I believed required people to more closely work with and understand their data. My goals may have been (okay, were) noble, but in the end we didn’t help the people I wanted to since the product failed. I was focused on trying to make the usability of editing data as easy and functional as it could be; Mint was focused on making it so you never had to do that at all. Their approach completely kicked our approach’s ass. To be defensive for just a moment, their data accuracy — how well they automatically edited — was really low, and anyone who looked deeply into their data at Mint, especially in the beginning, was shocked at how inaccurate it was. The point, though, is hardly anyone seems to have looked."

Why Wesabe Lost to Mint - Oct. 4, 2010

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"Write scenarios that can be used as a decision-making framework. Provide details about users, goals, tasks, and environment. Don’t provide a solution because figuring out the best solution is the entire point of the scenario. And don’t declare that the user is thrilled because a feature exists. Provide the details for what it would take to thrill the user instead."

Design scenarios—and how thrilled users ruin them « User Experience Design Training & Consulting–UX Design Edge

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"When he was asked about doing consumer research during his time at Braun, he simply said, “Never. We wanted to change the world.”"

My lunch with Dieter Rams — Minimally Minimal

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"The art of reduction is not just “cutting things”. The cutting is merely the reduction part. The art of reduction is cutting away what is not essential, and adding detail to what is."

Learning to See | Information Architects

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"I believe that introducing visceral elements into an app will take it past the point of just being awesome. It will make your app speak to the subconscious, built-in affinity that humans have for the physical properties I mentioned before. I believe that even if you designed the most perfect and useful app possible, that the act of adding in these visceral elements will make people love your app on an even deeper level."

Visceral Apps and You — Mysterious Trousers

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"Show your product to 5 people. Don’t explain it. Just watch. Ask them to talk through what they are thinking. Watch them try to figure out what your product is all about. Watch them skim, click, dismiss. Watch them ignore your new feature. Watch them try to get direct answers to basic questions. Watch them fail to see your save button (which is inexplicably suddenly more hidden than a forgotten sock left in the dryer or the lost sunglasses on the top of your head). Watch them get bored with the burden of trying to find something they actually want from your product."

People, not users — Design story — Medium